MicroStrategy recently purchased 4,871 Bitcoin for about $329.9 million, with an average price of $67,718 per Bitcoin. This purchase was notable because it happened while most other companies have stopped buying, and MicroStrategy bought at a price lower than what they originally paid for their Bitcoin holdings.
With this latest purchase, Strategy now holds a total of 766,970 Bitcoin. The company has invested approximately $58.02 billion in Bitcoin, averaging around $75,644 per coin.
MicroStrategy Is Buying When Nobody Else Will
While still significant, the recent purchase is smaller than Strategy’s usual investments. Earlier in 2026, they made a much larger purchase of 22,337 Bitcoin for $1.57 billion.
Yet the context around the latest purchase tells a different story.
Strategy recently purchased 4,871 Bitcoin for approximately $329.9 million, averaging $67,718 per Bitcoin. As of April 5, 2026, we now hold a total of 766,970 Bitcoin, acquired for around $58.02 billion at an average price of $75,644 per Bitcoin. (Ticker symbols: $MSTR $STRC)
— Strategy (@Strategy) April 6, 2026
In the last month, Strategy bought around 45,000 Bitcoin. All other publicly traded companies that hold Bitcoin on their balance sheets only purchased a combined total of 1,000 Bitcoin during that same time.
Purchases of Bitcoin outside of established strategies have fallen dramatically, down 99% from their high point in August 2025. Back then, these buyers acquired 69,000 BTC in just one month.
As a researcher tracking corporate Bitcoin holdings, I’ve found that MicroStrategy is now the clear leader, holding roughly 76% of all Bitcoin purchased by publicly traded companies. This year alone, they’ve added around 90,000 BTC to their balance sheet. In comparison, all other companies combined have only added a net total of 4,000 BTC.
That concentration makes each new Strategy filing less about volume and more about conviction.
The company is selling products at prices lower than its average costs, which is lowering its overall expenses while its competitors aren’t taking action.
The average price of $67,718 per purchase is more important than how many purchases are made. It’s nearly $8,000 lower than our competitor’s average of $75,648, so each additional purchase at this price strengthens our overall standing.
What Makes This the Loudest Signal
As a crypto investor, I’ve been watching MicroStrategy closely, and it’s interesting to see that their stock price is actually less than the total value of the Bitcoin they hold. Basically, the market values the company itself at less than what their Bitcoin is worth – their market cap is only about 0.85 times the value of their Bitcoin holdings. It’s a bit unusual, but it shows just how much of their value is tied to crypto right now.
This situation leads to concerns about whether issuing more stock will reduce the value of shares already owned by investors. However, Michael Saylor and his team believe that consistently buying at lower prices will ultimately prove their strategy to be successful.
The difference in Bitcoin holdings between Strategy and BlackRock’s iShares Bitcoin Trust (IBIT) has decreased to around 15,000 BTC.
As of today, IBIT holds around 782,475 Bitcoin. While this is an increase, it’s only about 8,484 BTC since the beginning of the year. In comparison, Strategy has seen a much larger increase of 90,000 BTC over the same period.
Strive Follows the MicroStrategy Playbook
Strive Inc. (Nasdaq: ASST), a Bitcoin investment company founded by Vivek Ramaswamy, recently added to its Bitcoin holdings. The company purchased 113 Bitcoin for $7.75 million, averaging around $68,577 per Bitcoin. As of April 2nd, Strive now holds a total of 13,741 Bitcoin.
Strive recently purchased 113 Bitcoin for $7.75 million, averaging around $68,577 per Bitcoin. As of April 2, 2026, we currently hold 13,741 Bitcoin.
— Matt Cole (@ColeMacro) April 6, 2026
While the amounts are very different, I’m seeing a similar pattern to past successful investments. Strive has been purchasing at prices lower than usual, and they’re still actively buying even though most companies are currently holding back. It suggests they see a good opportunity.
Last month, the company bought $50 million worth of preferred stock from Strategy, which means its profits will be linked to how much Bitcoin Strategy acquires.
According to a recent announcement, company leaders see significant potential in Digital Credit, possibly reaching trillions of dollars. All recent improvements to their Digital Credit product, called SATA, are focused on making it more reliable and less risky, as stated by Cole.
Strive built up the majority of its Bitcoin holdings through funding rounds and by buying Semler Scientific, a company that owned 5,048 BTC.
As an analyst, I’m noting the firm’s reported Bitcoin Yield for Q4 2025 was 22.2%. This is an internal measure they use to track how much the value of their Bitcoin holdings changed per share.
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2026-04-06 16:31