🤑 Crypto’s New Darling: Pollak’s $5M Creator Coin Gambit 🌟

by

Ah, the indefatigable Jesse Pollak, that modern-day Prospero of the Base chain, has once again taken to his digital pulpit to beckon the crypto funds with a proposition so tantalizing, so utterly “no-brainer,” one wonders why the masses aren’t already prostrate at his feet. A $5 million+ long position in a diversified index of on-chain creator coins? Good heavens, what a lark! 🤑

This, of course, comes at a moment when the on-chain economy is all the rage, darling, from the marble halls of institutional finance to the smoke-filled backrooms of political intrigue. How très chic.

The On-Chain Creator Economy: A Frontier for the Utterly Bored

Pollak’s musings, unleashed upon the hapless denizens of X (formerly Twitter, lest we forget), have sparked a conversation so riveting, so utterly essential, one can scarcely tear oneself away from the polo match to pay attention. The financial infrastructure to support this next frontier of crypto? My stars, what a conundrum! 🧐

“Who is going to be the first fund to take a scaled (e.g. $5m+) long hold position in an index of on-chain creators? Seems like a relatively no-brainer opportunity to win as the on-chain creator economy grows,” Pollak trilled, no doubt while sipping a martini in some impossibly chic locale.

The post, predictably, sent the masses into a tizzy, with OctaneAI’s Matt Schlicht—ever the eager beaver—inquiring about the starting point for such a venture. How quaint. 🧑‍💻

I would pick an overall $ spend, then come up with some rough heuristics for what a high potential creator coin looks like (eg audience, content quality, commitment to it, etc), then allocate across all existing creators that fit it and build tooling to buy into new ones early

— jesse.base.eth (@jessepollak) August 3, 2025

Ah, the sweet scent of traditional venture allocation frameworks wafting through the digital ether! US treasuries going on-chain, the S&P 500 on Avalanche via Centrifuge—how utterly pedestrian. But Pollak, ever the visionary, applies this to individual content creators tokenizing their output. How novel! 🎨

According to our dear Base chain executive, each creator should have a primary token tied to their content coins. One token to rule them all, as it were. 🪙

“One creator coin that is paired with every piece of content coin,” he elucidated, no doubt with a wave of his hand and a flicker of his monocle.

This, naturally, aligns with Pollak’s grand vision of turning Base into the foundational layer for on-chain culture and content. How ambitious! How utterly, utterly Waugh-esque. 🎭

BeInCrypto, that bastion of crypto journalism, reports that Base’s vision is to expand the on-chain creator ecosystem, fostering virality and creativity. It also aims to lower the barrier for non-crypto users to engage with blockchain technology. How very inclusive! 🌐

everyone should be able to make a living onchain

— jesse.base.eth (@jessepollak) April 22, 2025

BeInCrypto also regales us with Pollak’s views on content coins, citing their potential to empower creators without reliance on speculative communities. How empowering! How utterly devoid of irony! 🙌

Meanwhile, indexing creator coins could signal a new investment category in crypto, going beyond protocol tokens and toward individuals or communities with influence. How très moderne! 🌟

Nevertheless, while creator coins are not new, large-scale investment and valuation infrastructure remain as underdeveloped as a debutante’s sense of humor. Pollak’s push may be an early effort to change that. His approach borrows from venture capital and meme coin mechanics, targeting long-term exposure to a growing sector. How cunning! 🐍

It also mirrors the early days of NFT indexing, but with creators as the anchor rather than digital art or collectibles. How delightfully meta! 🖼️

With content coin experiments already live on Base and a wave of new creators testing token-based economies, funds that move early may help shape and capitalize on the emerging on-chain attention economy. How utterly capitalist! 💼

Read More

2025-08-04 00:22