Taurus, a Switzerland-based fintech firm, is now expanding into the U.S., as if only to prove they can punctuate the globe with trailblazing brass plaques. The company’s New York office 🏙️ opens today after a Vancouver starter kit in 2023. Boom! Global dominance, baby! (Or as Switzerland would say, “Schweizer Qualität im Rebranding-Bereich.”)
New York Office to Lead Expansion for Digital Asset Infrastructure
The FINMA-regulated firm, which now offers digital asset infrastructure “with more panache than a Swiss watch,” also services Wall Street giants like Deutsche Bank, Santander, and State Street 💼. Because nothing says modernity like learning to count backwards after a few drinks. The New York office is the “strategic location” everyone dreamed of. Probably. Or maybe they’re just parking a truck full of Bitcoin there. (No comment.)
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Taurus’s U.S. operations will be run by Zack Bender, a man with over 10 years of experience in “capital markets, tech, and sales.” Translation: He’s a glorified Office Space protagonist who never realized his dreams… until cryptocurrency promised something concrete 🏗️. Previously, he worked at companies like Swift and Fiserv, so he probably still knows how to run a spreadsheet… but now with blockchain!
Regulators are finally caught up, according to Mr. Bender, who claims the repeal of SAB121 and other “new acts” have created “tailwinds.” Because nothing flies faster than banks rebranding as crypto-friendly while accidentally selling their entire vaults to Vladimir in the next SOX audit. Taurus expects a crypto boom soon. Perhaps they’re preparing for the next inevitable rug pull? (Spoiler: They are.) 🤑
Interestingly, Taurus has been eyeing the U.S. since 2020. That’s four years of pretending they’ve “had their eyes on the market” whileitzerland played chess on a quantum level. Now, with the U.S. supposedly “ripping up the bricks to become a global asset hub,” Taurus is just here to charge fees. Emphasis on the “just.” 😏
Taurus Bolsters Commitment with Institutional Partnerships and Funding
Lamine Brahimi, Taurus co-founder, said the U.S. is a “strategic priority.” Cue the ominous music 🎼. With regulators “finally on board,” Taurus is now… uh… “focusing on local clients.” Bonus points if those clients have never held cash. The firm’s claim to fame is partnering with places like CACEIS, Pictet, and UBS/Credit Suisse. For now. (Until they merge, collapse, or get hacked. Predict the ending.)
In February 2023, Taurus closed a $65M Series B round, led by Arab Bank Switzerland. For context, that’s about the GDP of Andorra. Now, they’re using it to “meet institutional standards,” which probably means building walls thicker than a Bitcoin wallet. 🧱
The New York office is central to “trust and collaboration.” Because nothing says “I trust you” like handing someone a $100,000 USD-to-BTC conversion without reading the fine print. Taurus promises global financial integration, which sounds fancy until you realize it’s just banks parent-handing all their secrets to ComplianceBot 3000. 🤖
Ultimately, this expansion is being hailed as a “key event.” Short-term: champagne-tasting. Long-term: withering along with everything else in crypto. But hey, at least the New York office has good Wi-Fi. 🚀
