BlackRock’s $342B Gamble: Rebranding Crypto as ‘Digital Assets’ – A Masterclass in Euphemism 🤑
Bloomberg’s Eric Balchunas, that sharp-eyed scribe of the market’s more absurd antics, notes this semantic shift is no accident. “Crypto” has the social grace of a rogue algorithm, while “digital assets” smells faintly of lavender and institutional approval. A slide deck for a fund manager now glows with the sheen of respectability. How modern! 🧼
