Well, strap in, folks, because the financial world is about to get a little more… *ruff*. 🦴 A Dogecoin exchange-traded fund, cleverly dubbed DOJE (because why not?), is set to start trading in the US on September 11, 2025. Yes, you read that right. The meme coin that started as a joke is now getting its own ETF. What a time to be alive. 🎉
According to reports, this masterpiece of modern finance is being unleashed by REX-Osprey, offering US investors a “regulated” way to gamble on DOGE without actually holding the coin. Because who needs utility when you’ve got memes, right? 🤡 Eric Balchunas, Bloomberg’s resident ETF guru, couldn’t resist poking the bear, calling DOGE an asset with “no utility on purpose.” He even dared the Doge army (Doge-rs? Doge-heads? Who knows?) to prove him wrong. Spoiler alert: they’re still searching for that utility. 🕵️♂️
The Great Utility Hunt 🕵️♀️
Balchunas, never one to shy away from a good roast, pointed out that DOJE will be the first US ETF to openly embrace an asset whose backers can’t seem to find a real-world use for it. “What’s the utility?” he tweeted, probably while sipping a latte and chuckling. The Doge community fired back with… well, not much. Limited payment tests? Merchant experiments? Sounds like a science fair project, not a financial revolution. 🧪
The Doge people (what do you call them, Doge-rs?) are objecting to my “no utility” comment. But the coin was literally started by two guys as a joke. So what’s the utility?
– Eric Balchunas (@EricBalchunas) September 9, 2025

Some Doge enthusiasts pointed to its “long history of publicity” and “social attention,” which is basically financial-speak for “it’s famous for being famous.” 🌟 Others tried to argue that brand recognition and liquidity matter, which is like saying a pet rock has value because it’s shiny. 🪨
Utility: The Missing Piece of the Puzzle 🧩
Here’s the thing: investors like to know what they’re buying. Utility-like payment rails, governance roles, or smart contract fuel-gives an asset a reason to exist beyond hype. Without it, prices swing like a pendulum on Red Bull, driven by headlines and memes. Not exactly a stable portfolio choice. 📉

But hey, who needs stability when you’ve got FOMO? Some market cheerleaders argue that culture and liquidity can keep the party going, at least until the music stops. 🎶
The Legal Tightrope Walk 🪢
Adding to the fun, DOJE is taking the less-traveled path, filing under the Investment Company Act of 1940 instead of the Securities Act of 1933. Why? Who knows. But it’s definitely raising eyebrows and compliance questions. 🧐 Few ETFs have dared to go this route for a memecoin, so everyone’s watching to see how this circus unfolds. 🍿
Traders and institutions are likely scratching their heads, wondering if this is genius or madness. Either way, it’s going to be entertaining. 🎭
So, is the Dogecoin ETF a serious possibility or just hype? Only time will tell. But one thing’s for sure: the financial world just got a little weirder. And we’re here for it. 🚀🐶
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2025-09-12 03:07