Market intelligence firm Bitcoin Perception has just dropped a bombshell, and it’s not a new cryptocurrency. According to their latest report, mainstream media coverage of Bitcoin in Q2 2025 was as polarized as a family Thanksgiving. Out of 1,116 articles across 18 major outlets, 31% were positive, 41% neutral, and 28% negative. But here’s the kicker: the elite financial publications, the ones you’d think would be all over this, were as silent as a library on a Sunday morning.
The Wall Street Journal, for instance, published a grand total of two Bitcoin articles. Two! That’s about as much coverage as you’d get for a new flavor of cat food. The Financial Times and The New York Times each managed to squeeze out 11 articles, which is more than the WSJ, but still, it’s like they’re playing a game of “how little can we say about Bitcoin and still call it coverage.”
Filling The Gap
Thankfully, the high-volume financial media stepped up to the plate. Forbes, for example, published 194 articles with 43% positive sentiment. They were all about retail and institutional adoption, and Bitcoin-related mining stories were a hit, with 71.4% positive sentiment. It’s like they’re saying, “Hey, Bitcoin, you’re not just a passing fad, you’re a star!”
CNBC, not to be outdone, published 141 articles with 42% positive sentiment, focusing on Bitcoin’s role in banking, finance, and investment vehicles. They’re aligning with market developments, not just the old guard’s “institutional orthodoxy.” Meanwhile, Fortune published 117 articles with a balanced sentiment of 25% positive and 18% negative, maintaining a healthy dose of skepticism while still acknowledging Bitcoin’s growing role in the market.
Barron’s, with 65 articles and sentiment nearly split at 25% positive and 27% negative, showed a notable difference from its parent WSJ’s low volume. It’s like they’re saying, “We’re not ignoring this, but we’re not exactly jumping on the bandwagon either.”
On the other hand, traditional news outlets like The Independent and Fox News published 45 and 32 Bitcoin articles, respectively, maintaining a predominantly negative stance. The Independent recorded 42% negative sentiment, especially within crime, legal, and cybersecurity reporting, while Fox News maintained a conflicted narrative with 38% negative sentiment across similar topics. It’s like they’re saying, “Bitcoin, we see you, but we’re not sure we like you.”
Ostrich Strategy
Bitcoin Perception argues that the limited coverage from elite financial media reflects institutional reluctance rather than Bitcoin’s legitimacy issues. They call it an “ostrich strategy,” where these publications are sticking their heads in the sand, creating information asymmetry for institutional investors who rely on them for market intelligence.
While the WSJ and FT provided minimal coverage of Bitcoin, other outlets documented significant developments in the digital asset economy. In the process, these outlets effectively replaced traditional financial media in informing investors about a key asset class. The disparity in coverage and sentiment indicates that as Bitcoin continues to outperform traditional assets, the “willful blindness” of elite financial publications contrasts sharply with the constructive, high-volume reporting from outlets like Forbes and CNBC, presenting both risks and opportunities for institutional positioning in the digital asset market.
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2025-07-12 21:07