Morgan Stanley Finally Joins the Crypto Party 🎉🤑

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Finance

What to know: (Or what to pretend you know at your next cocktail party 🍸)

  • Morgan Stanley is finally dipping its toes into the crypto pool, adding crypto trading for E*Trade users within months. About time, right? ⏰
  • They’re teaming up with Zerohash to let clients trade bitcoin, ether, and solana starting in early 2026. Yes, 2026. Because why rush into the future? 🚀

Wall Street’s favorite suit-wearers at Morgan Stanley (MS) are finally getting hip to the digital age, partnering with crypto infrastructure provider Zerohash to let E*Trade clients trade bitcoin, ether (ETH), and solana starting in the first half of 2026. Bloomberg broke the news on Tuesday, and we’re all like, “Took you long enough!” 😒

Jed Finn, Morgan Stanley’s head of wealth management, told Bloomberg this is just phase one of their crypto master plan, which will eventually include a full wallet solution. Because nothing says “innovation” like catching up to 2015. 🌟

“The underlying technology has been proven, and blockchain is here to stay,” Finn said, as if he just discovered fire. 🔥 He added that clients should have access to both traditional and digital assets in one place, which is basically financial multitasking. Go, you!

This move comes after Wall Street’s sudden crypto crush, thanks to a regulatory nudge from the Trump era. Better late than never, I guess? 🤷‍♀️

Morgan Stanley is also cooking up an asset-allocation framework that includes crypto exposure, ranging from zero to a few percentage points. Because who doesn’t love a little financial spice in their life? 🌶️

Oh, and they’re exploring tokenization for back-office stuff like settlement and clearing. Because even bureaucracy deserves a blockchain makeover. ✨

E*Trade, Morgan Stanley’s online brokerage and banking platform, already lets customers trade stocks, bonds, ETFs, and options. Now they’re adding crypto to the mix. Welcome to the 21st century, folks! 🌍

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2025-09-23 19:30