This unexpected move was not merely a tick on Wall Street’s giant toe-you know, the wirehouse dipping its toes into the shallow crypto pool-but a startling branding and timing maneuver. Bloomberg Intelligence’s own James Seyffart, with a perplexed toss of his hair, admitted, “I didn’t see this coming!” Echoing the sentiment with an exuberant “SHOCKER,” Eric Balchunas joined the chorus. Matt Hougan, the connoisseur of financial oddities, remarked on the rarity: Morgan Stanley, usually cloaked under the playful disguises of Calvert, Parametric, and Eaton Vance, now dares to bare its own brand twice! What’s more, isn’t it remarkable? Yes, it is!